Stop the feature madness.

So, your product is out in the wild – and now you have a long list of product features just waiting to be built, and they’re all good ideas. Some of them even great! But that list is overwhelming and depressing – because it’s years and years of work – and your development partner is rolling his eyes. So you prioritize, and then you try and squeeze in that one extra feature, that one extra option that you just know will make a difference. Sound familiar? We all do it – we want the best product that’s possibleĀ – and we’re built to maximize our offerings.

So, when is enough? Everyone talks about elegant products – but when do you know it’s right? We want to give you three stepsĀ to put into practice today.

  1. Ruthlessly focus. Pick one feature, the top idea and commit. And don’t cheat – don’t combine 2 (or 3…) ideas into one.
  2. Figure out how you’ll test this feature without a single line of code – that means you need to figure out how to communicate your feature effectively.
  3. Talk to your target consumer – and learn what they think of your brilliant idea. Good results? Start building as small as possible, release and test. Surprised by what you hear? Figure out what it means and go back to step 1.

That’s how you stop the feature madness.