We get asked about influence a lot. Seems like all product managers feel like they’re constantly trying to persuade one person or another. After all, we have all the product responsibility and no direct reports. Trying to persuade your team, your peers and your boss can seem daunting. The one thing that always works? Don’t make it your opinion – use your customer’s voice. Whenever you’re trying to change someone’s mind about priorities, or direction, or market fit (or anything)…it’s way easier when you tell a customer story, show a customer picture, play a customer video. No longer is it about what you want – you represent your customer. What is your customer asking you for? How do you know? Of course, you have to get out there and be talking to your customers all the time. All the time. Don’t rush out just before a key meeting. Make it a regular habit – and start collecting all those great stories. You’ll have exactly the right story at your fingertips just when you need it.
Make it matter to your audience because you’re serving a critical customer need. Your powers of influence will magnify magically. Give it a try.