Now that it’s a few weeks past New Year, and we’re back heads-down hard at work – let’s sneak in a new year’s resolution that will make a real difference. Commit to talking to your customers at least once a month. That might not seem like a lot to those of you who are planning customer interviews weekly, building them into your sprints and calendars. However, for many of you, we know months can go by without reaching out. We’ve worked with a lot of company’s last year – some large and some in very early stages, and we’ve been shocked at how many don’t talk with customers regularly. It doesn’t matter how established the company, the attitude towards interacting with customers, getting their feedback and acting on what you learn is a habit that’s formed and established by the product leader. If the discipline isn’t introduced, then customer interaction doesn’t regularly happen and acting on customer feedback becomes an ad-hoc activity, usually something to consider when things go very wrong. The start of the new year is a great time to hit refresh and think about how you’d like to establish new important habits. For your product and team, there’s nothing that will make more of a difference than creating a new practice around regular customer interaction. Whether you’re testing a new idea, building a prototype, or launching a new feature – make sure that a customer test gets built in. Put it into your planning, write it into your calendar, make this a resolution that you can commit to.
- Influence & Talking to Customers
- Turn the Negative into Focused Action